Ideal
Saddle Modification is the brainchild of Steve Toll, an avid cyclist and
swimmer living in Tampa, Florida. In the winter of 1997, following a
bike ride with his wife, Laura, Steve sketched out a design for a seat
he thought would eliminate, or at least reduce, the discomfort most
riders experience on a traditional bike saddle. By 1999, with some
assistance from his family, the concept was patented. That’s a
significant milestone for an industry that hasn’t seen a major saddle
change in years.
Flash forward to today - through hard work and tenacity, Steve has not
only created a state-of-the-art bike saddle, he is also being sought out
by experts in the cycling industry who want the opportunity to test and
ride the ISM™.
In 2008 alone, ISM has seen success with 11 Ironman wins, 2 Olympic
silver medals, 1 World Duathlon Championship, 1 Lifetime Fitness Series
overall win, and countless age group victories. Pros and amateurs alike
are finding riding and competing comfortable again. Look for ISM saddles
in the Professional Road Racing scene in 2009.
Our staff lives for cycling. If we aren’t working an expo on the
weekends or on the phones taking orders, chances are you’ll see us
mixing it up at local road rides, terrorizing the trails, or training
for our next triathlon. Or perhaps we are in a wind tunnel working with
athletes positions or testing new products. If you see us at an event,
come by and chat. Chances are you’ll even get a free t-shirt or
transition towel for test riding a saddle. We hope you contact us with
any of your questions. Call and you’ll get a real person with real
answers. E-mail us and you’ll receive a response in hours. ISM promises
to deliver the best customer service possible.
ISM saddles are available through all local bike shops. If you can’t
find one locally, check out our dealer locator for a shop near you. If
that doesn’t work, contact one of our fine online dealers. And if you
still can’t find a seat, contact us and we’ll gladly find a dealer for
you. Take one for a ride. Your body will thank you. The ISM™ will
revolutionize the bicycle industry.