News 2006 - Archive
Bella Comerford
Congratulations
to Bella Comerford (Scotland), a pro triathlete who won IM
Florida and the ITU World Championship on our Adamo Racing saddle.
Hillary Biscay
Congratulations
to Hillary Biscay (USA), another pro triathlete who started using
our Adamo Racing saddle in IM Brazil - where she placed 3rd. This
was ISM’s first appearance with a professional athlete. Hillary
completed the 2006 season finishing in the top 5 all year, including 2nd
in Wisconsin and 3rd in Florida.
August 14, 2006 Colorado Springs, Colorado - USA Triathlon is pleased to announce the addition of Tampa Bay Recreation, LLC and ISM Seat as a corporate partner and an Official Saddle Supplier of USAT. ISM produces a full line of bicycle seats that combine state-of-the-art design and technology with comfort and durability. As part of the agreement, ISM will provide ISM Adamo Racing saddles to USAT age group athletes who earn gold medals at ITU Long Course World Championships and as prizes and incentives to Team USA and USAT members. “We are excited and proud to actively support USA Triathlon and look forward to helping build awareness of the multi-sport lifestyle,” said Steve Toll, president of Tampa Bay Recreation. “We offer outstanding levels of comfort while riding a bicycle and have found people are returning to cycling because they can now ride in comfort. Awareness of the multi-sport lifestyle will bring many of these riders, who are seeking new levels of achievement, to the sport of triathlon.” ISM will also provide a 10 percent discount coupon code to all USAT annual members and a 40 percent discount coupon code to all certified USAT coaches. To receive your 10% discount you will need to contact Dave Bunce, National Sales Manager for Blackwell Research, dbunce@blackwellresearch.com. Blackwell is set up to offer the USAT discount and they have most saddles in stock and can ship one out to you. Reference USAT; “Many of our athletes are always looking for that edge with innovations that add comfort and speed. Being an avid cyclist, I can attest to the comfort of the ISM saddles,” said USAT Senior Vice President for Marketing and Communications Tim Yount. “USA Triathlon is always looking for ways to give our age groupers access to high-quality equipment. I have a distinct feeling that thousands of athletes are going to find, once they try any of them, that they can no longer use any other brand. I am picky about weight and comfort and the saddle I have is better than anything else I have ever ridden.”